These days, the real estate market can be brutally competitive. Therefore, having stellar marketing skills both on and offline is key to standing out in the crowd. One way to reach your audience is through their sense of humor, a quality many people appreciate in both their personal and professional relationships. If you’re hoping to inspire interest in new home buyers, funny real estate postcards can go a long way towards helping you meet that goal. Here are some interesting and creative ways to improve your marketing skills while throwing in a touch of humor to give you lasting power with your audience.
Hire a Professional Photographer to Take Funny Images in Local Areas If buyers are interested in your city, they’re undoubtedly going to want to see some of the amazing scenery that makes living there worthwhile. Putting local images alone on your monthly mailers are great for catching a viewer’s eye, but personalizing them with funny quotes or retouching them with amusing photos of yourself in that same backdrop gives the postcards a more appealing edge. After all, seeing the face of their favorite realtor in a hilarious pose or making a quip is far more entertaining over a silly, overused joke that’s been used hundreds of times over. Use Emotional Storytelling That Ends With a Smile on Their Face Everybody loves a great story, and seeing funny real estate postcards that also have a touching moment attached adds that extra bit of heartwarming cheer that can leave your audience captivated. Revive a local story that appeals to everyone’s softer side, and share a cute or funny quip and a stunning visual element about it with your potential buyers. Let Humor and Heart Be Your Guides Staying at the forefront of buyers minds is vital for sustaining your business and outranking competitors. Channel your inner comedian and use these marketing techniques on your funny real estate postcards from sendsations.com to help bridge the gap between ‘slightly interested’ and ‘ready to buy.’
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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