As a real estate agent, you probably know all about real estate postcard campaigns. When it comes to getting the word out about your business, this is one of the best ways. From finding new clients to rekindling connections with old ones, these campaigns are useful and easy to succeed at with a few simple tips.
Be Aware of Postcard Design You are the one who should have the final say in how to design your postcards. Make sure that the color and layout is specific to your brand. In addition, use pictures of real homes that you have sold or that are for sale with your business. You also want to make sure that your picture is on both sides. Keep your postcards simple and yet effective with a company like Sendsations. Keep Track of Your Results After you have released postcards, keep track of what happens after. You should be able to see if there is any change in appointments, listings and responses. Have your real estate postcard campaigns worked? If it had no impact on your business, try to figure out why that might have been so that you know what to change next time around. If you have good results, then keep up with the same pattern. Be Consistent in Branding and Timing In order to launch a successful campaign, you should ship out postcards regularly. For many companies, this can mean about nine times a year, sometimes up to 12. In addition to being frequent about the time of year that you send you postcards, you want to make sure that you keep in line with your brand. When you have a real estate agency, there is a specific demographic that you usually target. Stay focused on your target market. Launching real estate postcard campaigns does not have to be difficult! In fact, with these simple steps, you could be on your way to success.
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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