The winter season brings some of the best holidays, but it isn’t always the best buying or selling time for real estate. While the business may slow down a bit, you can do things, like holiday postcards for realtors, to boost interest. This article will address effective marketing methods.
Postcards Too many professionals fail to see the value in traditional marketing strategies, like postcard marketing. While many things have transitioned to the digital marketplace, many studies argue that traditional mediums still hold significant value with consumers, especially since they are bombarded with digital ads continuously. Social Media While there is a lot to say for traditional marketing, there is one area where many realtors have found success digitally: social networks. Whether you are posting new listings or updating clients about current market changes, a social presence is a must, no matter the time of year. Value Add With the holidays fast approaching, it is necessary to consider gift exchanges. If you are looking to drum up some new business for the upcoming new year, consider offering free property valuations. The winter can be a lucrative time of year with the right marketing efforts. Consider mixing things up this season with traditional marketing, like, holiday postcards for realtors, and digital efforts, like social media.
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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