When you’re looking to establish a long-term relationship with your past, present, and future clients, it’s important to keep your marketing content fresh. No one wants to see the same boring calls to action over and over. Below, you’ll find helpful tips to revamp your marketing strategy.
Think About What’s Interesting To Your Clients In order to build lasting relationships that will lead to repeated business, you want to engage your audience. Think about what homeowners would like to read about. For example, it might be interesting to your target audience to read about helpful home and gardening tips. It can also be advantageous to send out postcards with current housing trends, new construction in the target area, and refinancing tips. Sending out a variety of information instead of simply Just Listed or Just Sold postcards can go a long way in establishing a good, trusting relationship with your clients. No one wants to feel like they are constantly being bombarded with attempts to buy or sell, but when you make an effort to provide your clients with engaging information that they’re interested in, there’s a better chance they’ll think of you in a positive light whenever they think of real estate. News About You Don’t forget how important a role you play in your real estate business! The goal is to get clients to connect with you personally when you send out realtor postcards. In addition to sending out information that your clients will enjoy, it can also be a good idea to send out news about yourself. News about yourself should be limited to a few times a year, but sharing your personal career milestones or even your hobby (along with tips on how to get started) can be an excellent way to add a friendly and personal connection to your business. Conclusion There are many options for realtor postcards. Keep in mind your target audience, and put yourself in their shoes. Send out content that is engaging and helpful.
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Keeping your name and business in front of clients so they’ll remember to contact you is a challenge in any business. For a realtor it can be extra tricky, since there are three levels of marketing at work: The challenge is to make customers aware of available properties, of the business they work for, and also market themselves specifically as the ideal liaison between all parties involved. One simple marketing tool can help immeasurably: Realtor postcards. Rather than a card featuring the business or a promotional event, this is a postcard devoted solely to promoting you as the ideal realtor. Think of it as a business card gone big-time. This is the place to create a micro-resume with your professional qualifications and any awards for going above and beyond the norm centered and in bold type. Use a great photo, be sure your contact information is easily visible, and you’re good to go. Use the blank space remaining to craft a short personal message, then update it periodically. A quarterly mailing is ideal for some, but others may wish to send realtor postcards monthly. It’s an easy way to stay connected and remind customers that you’re there, ready when they are, and keeping abreast of the passing time. Each one you send has the potential to be set aside and reconsidered, or even pinned to a bulletin board for further contemplation, so use eye-catching backgrounds that are reflective of the business as a whole. While this is a great opportunity to project warmth and connect with customers, it’s also a sign of professional respect for your client, your business and yourself. Self-promotion isn’t bragging when you’ve spent the time and earned professional accreditation, and customers need to see that to know who they can trust. Nobody opens the Yellow Pages to look up “fly by night” in any profession, and there’s a reason for that. Promote your integrity with realtor postcards, and watch your professional relationships grow in response. For more details, please visit www.sendsations.com. |
AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
January 2023
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