As a real estate professional, you know that prospecting for new clients is a top priority. Known in the sales world as “stuffing the pipe,” you have to keep adding to your list of clients, especially since most people only buy or sell a house every seven to ten years. Prospecting with real estate postcards is a great way to gain name-recognition in households in your community. Big-ticket items with a long life cycle sell better when advertising comes at regular, predictable intervals for the duration of the cycle. Homes fall into that category. Many people give no thought to the real estate market or how to choose a realtor until it comes time to buy or sell a home. If you’ve been sending postcards on a regular basis, your name will be the first one that comes to mind. Research has shown that marketing mailings that occur every month for a year or longer are much more effective than campaigns of a shorter duration. Timely mailings indicate a high level of professionalism and reliability, two things that are vital characteristics in a real estate agent. Prospecting with real estate postcards is a unique, but natural way to achieve regular, long-term visibility in your future clients’ homes. With Sendsations, you can generate new leads and remind your current clients that you have their best interests in mind all year, every year. For instance, postcards can be used to offer a free market analysis in January.
Prospecting with real estate postcards becomes easy when you choose the EZMail mailing service. Upload your mailing database, and the monthly mailing will be done for you at a nominal cost. You will have more time to do what you do best, which is sell houses. Realtors who care about their clients will sell more real estate. Show you care and increase your sales by sending postcards. For more tips on prospecting with real estate postcards, please visit www.fitsmallbusiness.com.
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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