A significant portion of a real estate agent's job is remaining relevant to potential clients. There are several tried and true techniques for bolstering your leads, from bench signs, digital marketing and traditional advertising campaigns. However, recipe postcards for realtors help to keep your name in front of potential clients without becoming a nuisance. There are at least three ways to use the postcard strategy.
1. Give Them Something To Savor Recipe postcards work because people tend to pay attention and keep them around. The point of the card is to offer something of value to clients for free. By providing a recipe that they may enjoy, clients tend to hang on to the postcards instead of throwing them away as junk mail. Every time a client pulls the card out to make the recipe, they will see your name and contact information. 2. Pair Them With Other Campaign Efforts You can pair recipe postcards for realtors with other advertising efforts. For example, you can offer a mailing list, or tie your recipes into social media campaigns. Honestly, you are only limited by your creativity. 3. Follow a Three-Course Structure The primary benefit of recipe postcards is they allow you to repeat the process without becoming predictable or boring. You can send out a batch of cards with appetizer recipes and follow it up with an entree and a dessert. Also, you can pick a mealtime and work with that. Using recipe postcards is an excellent way to maintain relevance in advertising, becoming a familiar name to your client pool. While recipe postcards for realtors may seem like an odd combination, the necessity for repeat mailings makes it the perfect pairing. If you would like more information about recipe cards or other mailing strategies, then consider working with a specialty print shop in your area. If you are tired of the same tired marketing strategies, why not try something unique and potentially delicious.
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The real estate postcard campaign provides an outstanding return on investment for industry professionals. If you want to get creative, use your card campaign to support and build buzz about one of these unique marketing ideas for your business.
Take Advantage of Instagram Stories Use social media to post contests, quizzes and polls. Not only does this tactic drive engagement with your online followers, it also helps you gather valuable information about what needs, interests and challenges in your market. Create a Blog A robust online presence can increase your credibility as a local and industry expert. Write (or hire someone to write) about real estate trends, neighborhood spotlights, local events and other items of community interest. Start Texting Reach out to leads on their phones in addition to email for an impressive open rate. While you don't want to discount the power of an exceptional email newsletter, you should ideally be connecting with your prospects and sharing your message across multiple platforms. Offer Video Tours High-quality video showings of your most impressive listings can bolster traffic to these homes while showcasing your niche knowledge. Share smaller clips as teasers to draw interest from your social media followers. Promote these fun ideas on your next real estate postcard campaign from Sendsations. You'll reach a new sector of potential clients and build awareness of your brand. |
AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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