When you’re looking to establish a long-term relationship with your past, present, and future clients, it’s important to keep your marketing content fresh. No one wants to see the same boring calls to action over and over. Below, you’ll find helpful tips to revamp your marketing strategy.
Think About What’s Interesting To Your Clients In order to build lasting relationships that will lead to repeated business, you want to engage your audience. Think about what homeowners would like to read about. For example, it might be interesting to your target audience to read about helpful home and gardening tips. It can also be advantageous to send out postcards with current housing trends, new construction in the target area, and refinancing tips. Sending out a variety of information instead of simply Just Listed or Just Sold postcards can go a long way in establishing a good, trusting relationship with your clients. No one wants to feel like they are constantly being bombarded with attempts to buy or sell, but when you make an effort to provide your clients with engaging information that they’re interested in, there’s a better chance they’ll think of you in a positive light whenever they think of real estate. News About You Don’t forget how important a role you play in your real estate business! The goal is to get clients to connect with you personally when you send out realtor postcards. In addition to sending out information that your clients will enjoy, it can also be a good idea to send out news about yourself. News about yourself should be limited to a few times a year, but sharing your personal career milestones or even your hobby (along with tips on how to get started) can be an excellent way to add a friendly and personal connection to your business. Conclusion There are many options for realtor postcards. Keep in mind your target audience, and put yourself in their shoes. Send out content that is engaging and helpful.
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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