As a real estate professional, you know that prospecting for new clients is a top priority. Known in the sales world as “stuffing the pipe,” you have to keep adding to your list of clients, especially since most people only buy or sell a house every seven to ten years. Prospecting with real estate postcards is a great way to gain name-recognition in households in your community. Big-ticket items with a long life cycle sell better when advertising comes at regular, predictable intervals for the duration of the cycle. Homes fall into that category. Many people give no thought to the real estate market or how to choose a realtor until it comes time to buy or sell a home. If you’ve been sending postcards on a regular basis, your name will be the first one that comes to mind. Research has shown that marketing mailings that occur every month for a year or longer are much more effective than campaigns of a shorter duration. Timely mailings indicate a high level of professionalism and reliability, two things that are vital characteristics in a real estate agent. Prospecting with real estate postcards is a unique, but natural way to achieve regular, long-term visibility in your future clients’ homes. With Sendsations, you can generate new leads and remind your current clients that you have their best interests in mind all year, every year. For instance, postcards can be used to offer a free market analysis in January.
Prospecting with real estate postcards becomes easy when you choose the EZMail mailing service. Upload your mailing database, and the monthly mailing will be done for you at a nominal cost. You will have more time to do what you do best, which is sell houses. Realtors who care about their clients will sell more real estate. Show you care and increase your sales by sending postcards. For more tips on prospecting with real estate postcards, please visit www.fitsmallbusiness.com.
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The idea of the picture perfect postcard has come to be nearly iconic in the United States. Even as letters and snail mail deliveries become more and more rare, thousands of people a day purchase these visual cards to share with loved ones or collect as souvenirs. In fact, souvenir postcards are much more likely to be sent from any location that regular old fashioned letters are. This represents a unique opportunity for real estate companies. Most people truly love to receive mail, so long as it is not junk advertisements. The key generating business interest with unique real estate postcards that are worthy of the time and money it takes to send them is to include information on them that has significant value.
One of the most popular types of real estate postcards is the state information card. These cards, generally, share the images and names of the state flower, the state bird, the capital city and some well known landmark. Unique real estate postcards can be customized to share the same trivia, recipes and tips. Your cards will share educational insights as they help to draw people together in a sense of camaraderie. Not only do these cards that feature great images that are more beautiful that most other postcards, they are also more likely to be kept in a prominent place in people's homes so the real estate agent is very prominent in their everyday life. This helps to ensure that when potential customers are ready to consult a realtor, your name will come to mind. Other unique real estate postcards might be designed to share entertaining features such as useful tips that shares both your sense of humor and a deep appreciation for what makes your community stand out. With valuable regional information to share via well made postcards by Sendsations, you will be fostering a sense of belonging as you remind others of your real estate services. |
AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
January 2023
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