You may think that social media and email marketing have killed direct mail, but that’s far from the truth. About 65% of consumers have used a postcard or direct mailer to make a purchasing decision. Snail mail is running the game. That’s why you need postcards for real estate.
Of course, to stand out in any marketing, you must be memorable. Below are three ways you can make your postcard campaign stand out and get clients to call you. Make Them Laugh There is a reason that so many commercials during the big game are funny: humor works. A well-placed joke or a funny saying may grab the reader's attention and help you stand out from the crowd. Buying a home is a personal process, so it can be great if you add a little personality to your marketing. Show Recently Sold Properties Some people may have put the idea of selling their home on the back burner. These clients may just need that extra push to help them realize that now is the time to sell. That’s where “just sold” postcard come in. These postcards for real estate agents typically feature a similar house in a nearby neighborhood. They may include the price the property sold for or a testimonial from the client. On the back side, this postcard should include a picture of you and your contact information. Introduce Yourself Let people in your area know you are here to serve them with a “listings wanted” postcard. On this mailer, you might choose to offer free analysis or price estimates. You may feature a photo of a previous client in front of their new home or a testimonial. Again, don’t forget to add your photo and contact information. This puts a face to your name and gives them something to save until they are ready to move. Postcards for real estate agents can be incredibly effective in gaining new clients. Try any of these strategies and see what direct mailing can do for you.
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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