Nothing brings people together quite like food. Food is central to socialization in our culture, and sharing a meal is an excellent way to connect with others. As a realtor trying to reach new clients, you want people to know that you will either help them find their dream house when they want to buy, or be a good steward of their beloved home when they must sell. By using real estate recipe postcards, you can share a meal with potential clients you have not even met yet. You can even use Every Door Direct Mail to connect with an entire carrier route at once. Since you are in the business of houses, you need to connect with as many houses as you can. Instead of accomplishing this by purchasing a traditional mailing list, you can use Every Door Direct Mail to connect with an entire neighborhood while enjoying a discount on postage. Once you reach a family who is interested in your services, the personal touch of your real estate recipe postcards is sure to leave an impression. By the time they pick up the phone to call your office, they will already be familiar with your face and will associate it with the comfort of home cooking. Building a client base by neighborhood will make you a better realtor because you will have more information on the surrounding area to share with clients. When clients move into homes on your Every Door Direct Mail list, they will continue to remember your name and their experience working with you. This will enable them to recommend you to friends who are in search of a real estate agent, thus building your client base even further. Almost every family will need a real estate agent at some point. Set yourself apart from other realtors and use your real estate recipe postcards to let the whole neighborhood know that you understand the things that make a house a home—food, friends, and family.
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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