Want to boost your real estate marketing efforts but don’t have a lot of time? Consider the following content strategies to expand your marketing reach easily and effectively.
Run A Postcard Campaign The advent of technology has changed the way customers and businesses communicate, but there are still many merits to an old-fashioned mailing campaign. Consider running a postcard campaign to give your marketing strategies a boost without draining your (or your staff’s) billable hours. Postcard campaigns can be automated and scheduled for a year in advance, providing a steady and low-maintenance supplement for your marketing. And although the delivery method may be old-fashioned, postcard campaigns themselves can be contemporary and interactive. Adding recipes, trivia, or even puzzles as part of your postcard campaign can increase the enjoyment – and thus the effectiveness – of your advertising. Keep Business Cards Handy Is your business card as unique and exceptional as your business? Business cards are a great way to add professionalism to mailing campaigns or in-person meetings. Additionally, keeping a stack of business cards in your wallet can help convert those by-chance meetings into customer conversions when you’re out of the office. Likewise, distributing business cards to satisfied customers can strengthen your overall marketing plan by allowing those customers to provide official documents, alongside their glowing recommendations and word of mouth. Send Calendars and Magnets Another great way to keep your business in the spotlight is to make your advertisement useful to the customer. Send your current and future customers magnets and/or calendars to put your name at the tip of their tongue anytime they think of real estate. After all, if your name is already on the fridge, your customers won’t have to think long about who they should call when it’s time to relocate that fridge – and their family – into a new home. Whether you run a postcard campaign, distribute business cards, or provide your customers with functional advertisements, you can expand your real estate marketing reach without taking your time (or dime) needlessly.
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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