In today’s fast-paced economy, having a quality website and social media presence are essential to success. Don’t overlook some of the more traditional forms of marketing, however. It’s important to a well-rounded marketing plan to invest in a variety of ways to reach your customers. After all, a website is only working if your prospective clients know to go to it. Stand out by using real estate postcards from the marketing experts at Sendsations to draw customers in. Start by making sure your website is spot-on and delivers timely, succinct information that is important to buyers and sellers alike. You should also include information about you and your agency. Update it weekly at minimum, but daily updates are better. Social media can also engender a following. Keep your posts and messages short and on-topic, but vary them to appeal to everyone. One day you might post about a new listing, the next, tips for showing your home. But the best way to attract new clients is with repeated mailings. You need some name recognition in order to drive people to your social media or website. Traditional tools like real estate postcards are an easy way to reach out to target audiences. Even if the people on your list don’t need your services right now, you never know when something might change. By sending out consistent, repeated mailings, you’ll be primed for those new opportunities. You can also use these mailings to stay in touch with your customers and create new leads. If you have a dependable cadence of deliveries, the recipients are going to know to expect them, and if they know someone who is looking for a real estate agent, yours might be the name they remember.
For successful marketing strategy, a three-pronged approach is the best. Create a solid website, use social media to keep current, and be sure to send out real estate postcards to attract leads.
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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