Keeping your name and business in front of clients so they’ll remember to contact you is a challenge in any business. For a realtor it can be extra tricky, since there are three levels of marketing at work: The challenge is to make customers aware of available properties, of the business they work for, and also market themselves specifically as the ideal liaison between all parties involved. One simple marketing tool can help immeasurably: Realtor postcards. Rather than a card featuring the business or a promotional event, this is a postcard devoted solely to promoting you as the ideal realtor. Think of it as a business card gone big-time. This is the place to create a micro-resume with your professional qualifications and any awards for going above and beyond the norm centered and in bold type. Use a great photo, be sure your contact information is easily visible, and you’re good to go. Use the blank space remaining to craft a short personal message, then update it periodically. A quarterly mailing is ideal for some, but others may wish to send realtor postcards monthly. It’s an easy way to stay connected and remind customers that you’re there, ready when they are, and keeping abreast of the passing time. Each one you send has the potential to be set aside and reconsidered, or even pinned to a bulletin board for further contemplation, so use eye-catching backgrounds that are reflective of the business as a whole. While this is a great opportunity to project warmth and connect with customers, it’s also a sign of professional respect for your client, your business and yourself. Self-promotion isn’t bragging when you’ve spent the time and earned professional accreditation, and customers need to see that to know who they can trust. Nobody opens the Yellow Pages to look up “fly by night” in any profession, and there’s a reason for that. Promote your integrity with realtor postcards, and watch your professional relationships grow in response. For more details, please visit www.sendsations.com.
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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