You're a passionate and dedicated real estate professional. Your digital marketing strategy is on point; you've identified your ideal clients, have a consistent look/feel on all of your social media channels, and run a popular website. Not only that, your signs look wonderful. You're all set, right? Not necessarily. Do you have a regular postcard campaign? Read on for several reasons why it's a smart marketing move. 1. Personalization Did you know you can personalize real estate postcards with your clients' names? It's an attention-getter when they open their mailbox. Also, using analog methods of communication is rarer these days; most people appreciate the personal touch. A postcard campaign makes you stand out as a professional who cares. 2. Trust Before someone does business with you, they have to know, like, and trust you. It's an axiomatic sales concept. Including a high-trust photo and a few well-placed sentences on your postcard reinforces name-face recognition and gives potential customers a chance to get familiar with your personality. 3. Variety Real estate postcards come in a variety of types. You'll find home and garden tips, inspirational artwork and sayings, humorous graphics, recipes, and more. If you know your market well and do a good job aligning your postcards with your customer preferences, your customers will be more likely to save the cards or pass them along to friends and family. 4. Targeting The best postcard campaign companies are strategic about helping you target past clients — and, if you live in your farming area, promote you as a neighborhood real estate specialist. Believe it or not, a small percentage of realtors market to former clients. As a result, they miss out on valuable connections and referrals. Real estate postcards will keep you top of mind to people who are more likely to become customers. Postcard campaigns are a wise investment. Keep these factors in mind as you develop your marketing plan over at https://www.sendsations.com/Content/Public/Gallery/Order.aspx
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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