You are a successful real estate agent and you know it. But from a client’s perspective, they often need more than a business card to choose you – they need proof. The initial consultation is one opportunity when your knowledge and dedication can convince someone that you are qualified, but it isn’t enough to win every listing. Just Sold postcards remind homeowners that your hard work resulted in a sale, and this can be just the thing you need to earn new business. Consider how difficult it is to sell a home. An inspection with flags can result in buyer discouragement and a decision to look at other homes. Certain property types, like condos or duplex homes go through periods of low demand. Or if a house needs work, it can be hard to find a buyer with the right vision to see the place after improvements are made. Your successful sale of yet another property shows determination and commitment that boost your reputation. Using Just Sold postcards gets this message out to your entire distribution list, and oftentimes this is all they need to choose you when they are thinking of listing their property. Think of the impact that a sale can have on a neighborhood. People tend to be curious about other nearby homes, and they may have noticed that a house was up for sale, but the sign is no longer up. Quickly sending a “Just Sold” bulletin to neighbors gives them closure, if nothing else, and that is appreciated. But beyond that it also introduces them to the idea that there is a successful agent available to handle their next real estate transaction need. Finally consider this scenario: while networking and holding open houses for the last few months, you didn't win any additional business, but you did obtain contact information from several new people. Can you include these contacts for your next mailing campaign?
As an independent professional it’s important to maintain a successful image. Use Just Sold postcards to draw attention to your achievements and to earn new business.
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
January 2023
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