Real estate professionals are in the business of helping buyers and sellers of properties, but they are also in the business of marketing. If you're a conscientious realtor, a strong marketing strategy should be an organic part of everything you do. Understanding the concept of geo farming and how to leverage it to make the most of your marketing is important. Combining geo farming with realtor postcards is a particularly effective method. Read on for the basics of linking these strategies. What Is Geo Farming? Think in terms of cultivation. First, the realtor identifies a particular geographic area, prepares the soil, then plants seeds to get the garden started. In real-life terms, it's all about knowing the area and establishing healthy, authentic relationships. Then, the realtor prepares various compelling marketing materials appropriate to the farming area. Consistently, potential clients receive personalized communications that tie that particular agent to the location. How Do Realtor Postcards Work? Realtor postcards are a flexible, appealing way to keep your ideal clients aware of who you are, what you offer, and what sets you apart. From home improvement ideas to recipes, cartoons to green living tips, well-designed postcards are customized to offer both information and enjoyment. How Do the Strategies Combine? Smart geo farming with realtor postcards involves the generation of graphics and text that are uniquely suited to a location. Specific language communicates that you're not only a neighbor but also an expert on homes in the area. It's important to make the geo farming area sufficiently broad so that your mailings reach enough people to make an impact. Stay alert to new people you meet who are connected to your area. Real estate postcards and wise geo farming work in tandem to deliver exceptional results. Keep these points in mind as you fine-tune your marketing plan. Check out this page to learn more https://www.sendsations.com/Content/Public/SOIFarming.aspx
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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