As a passionate, conscientious real estate professional, you're up-to-date on the latest marketing trends. Most of these trends are digital; drones, video walk-throughs, and aspirational lifestyle media are examples of a modern approach to business. Don't discount analog approaches, though. They have a personal, tactile appeal that is timeless. Realtor postcards are a powerful way to leverage this type of communication. Read on for a few ways to use them. 1. Gentle Humor Universal, genial humor is in short supply these days. Set yourself apart by creating postcards that poke fun at the human condition or the challenges of buying or selling a home. Jokes, cartoons, and even your written copy can help you build a positive bond with potential clients. 2. Home Tips Owning a home means taking care of it. Sending realtor postcards with practical home tips makes your recipients more likely to save the cards and refer to them repeatedly. These types of cards also send the message that you're savvy about function as well as outer form and curb appeal. 3. Seasonal Greetings Granted, most people receive a lot of cards and mailers around major holidays. That said, seeing your name, face, and warm greeting will keep you top of mind at times of the year when many people are thinking about the meaning of home. 4. Positive Inspiration Think about your ideal customers and what's important to them. Chances are, there's a common theme relevant to their lives and community. Postcards that feature lovely art or photographs and inspirational quotations will brighten recipients' days and help them associate you with integrity and positivity. Sending creative realtor postcards offers you a chance to connect in a personal way, establish authority, and build a strong reputation. Keep these ideas in mind as you develop your marketing plan.
0 Comments
|
AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
January 2023
Categories
All
|