A significant portion of a real estate agent's job is remaining relevant to potential clients. There are several tried and true techniques for bolstering your leads, from bench signs, digital marketing and traditional advertising campaigns. However, recipe postcards for realtors help to keep your name in front of potential clients without becoming a nuisance. There are at least three ways to use the postcard strategy.
1. Give Them Something To Savor Recipe postcards work because people tend to pay attention and keep them around. The point of the card is to offer something of value to clients for free. By providing a recipe that they may enjoy, clients tend to hang on to the postcards instead of throwing them away as junk mail. Every time a client pulls the card out to make the recipe, they will see your name and contact information. 2. Pair Them With Other Campaign Efforts You can pair recipe postcards for realtors with other advertising efforts. For example, you can offer a mailing list, or tie your recipes into social media campaigns. Honestly, you are only limited by your creativity. 3. Follow a Three-Course Structure The primary benefit of recipe postcards is they allow you to repeat the process without becoming predictable or boring. You can send out a batch of cards with appetizer recipes and follow it up with an entree and a dessert. Also, you can pick a mealtime and work with that. Using recipe postcards is an excellent way to maintain relevance in advertising, becoming a familiar name to your client pool. While recipe postcards for realtors may seem like an odd combination, the necessity for repeat mailings makes it the perfect pairing. If you would like more information about recipe cards or other mailing strategies, then consider working with a specialty print shop in your area. If you are tired of the same tired marketing strategies, why not try something unique and potentially delicious.
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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