Real estate prospect farming is essential for any up-and-coming agent. There are many methods you can use to seek out new clients, including digital marketing. However, postcards remain an effective tool.
Understanding Real Estate Prospect Farming So what exactly is prospect farming? Real estate farming is just a fancy way to describe the process of generating leads. You can farm your target neighborhoods by cultivating relationships with potential clients. Like traditional farming, real estate farming requires patience, preparation and attention to detail. Improving your social media presence and hosting local events can help you bring in new customers. However, direct mailers such as postcards should be the heart of your farming campaign. Using Real Estate Postcards Start by regularly sending postcards to your potential clientele. One or two cards per quarter should suffice. To make the postcards more interesting, try including fun information such as jokes and recipes alongside your name and contact information. If a home in your target neighborhood sells or hits the market, you should send additional postcards to owners of similar homes in the area. The cards should include the listing or sales price of the house so the recipients know how much their own homes may be worth. Of course, if you were the agent involved in the sale, that fact should be prominently featured on the postcards, as well. Buying Real Estate Postcards Amateur-looking postcards will hinder your real estate prospect farming efforts. To truly get the most out of your postcards, you should order them from professionals. Certain companies can create, design and mail postcards for you, leaving you free to focus on buying and selling homes.
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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