Direct mailing in real estate marketing is an art. For it to really work, you have to be careful not to cross the fine line between real estate mailers your clients enjoy and mailers that your clients hate. People get so much mail that if your mailer is nothing special, they'll just throw it away. Creating Effective Real Estate Mailers The best way to make a mailer successful is to personalize it. Whether you send a postcard with a relevant message or photo, a handwritten thank you letter to your clients, or something else, making it personal is key. The more helpful or personal it feels, the more likely they will look at it or even save it. Personalize the message, the photos, the content, their name, or whatever else you think may help to grab their attention. Consider Sending Gifts Gifts are always effective real estate mailers. Who doesn't love a beautiful gift? Even something small can mean a lot because it shows that you have your client in mind. Whether it's a calendar magnet, a keychain, a kitchen gadget, or a coupon, your client will appreciate a well-chosen gift sent straight to them. The important thing is that they know you haven't forgotten about them, which in turn will help them remember you.
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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