Real estate postcards should be an essential part of your marketing repertoire. However, to get the best results, there are several best practices that you should follow. Keep It Simple One important thing is to keep your postcards simple. Overdoing it on graphics or vocabulary can be a turn-off to many people. Keep the distractions to a minimum and show only relevant content to your potential clients. Make it Stand Out Use an eye-catching design and colors that draw attention to the card. Whether you use a meme, a beautiful photograph, or bold colors, give your prospective customers something to remember. Target Your Ads The more you target your postcards, the more effective they'll be. Your conversion rates will be better. For example, you could target homeowners in their 50s or 60s. These empty nesters are more likely than other age groups to sell their homes. Use Personalized Cards Taking the time to personalize your cards can trigger a very favorable response from potential clients. You can include their name in the design or make the card extra relevant to the neighborhood or area by including marketing trends or housing data. Also, you can send a targeted message to your ideal client. For example, if you want to target middle-aged women, you can send recipes, for example. Choosing Real Estate Postcards Take a moment to sit down and analyze your marketing plan. Decide who you will target, and brainstorm what kinds of postcards might be most memorable to them. By following these suggestions, you'll likely have more conversions than before.
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AuthorI'm Greg and I've been active in real estate for over 20 years. I started this blog to help other real estate agents get more business. Archives
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